About the video | Watch the Video Below

The tale of a lost puppy, disseminated through a TikTok video, garnered significant attention across our diverse social media platforms and even garnered local news coverage. In a succinct 58 seconds, we conveyed a poignant narrative of our office's successful efforts to reunite the stray pup with her family.

The post's considerable success underscores my longstanding conviction that authentic and relatable content is vital for successful marketing strategies. The shifting demographic trends, in particular, emphasize the significance of organic content for future content consumption.

Remarkably, the news cycle propelled the business's exposure to the local community, translating to a purported over $14,000 worth of advertisement equivalency, further attesting to the power of such compelling content.

‍

"Organic social media content is the future of marketing. It’s authentic, engaging, and most importantly, it’s real. The power of storytelling and authenticity has never been more important." - Gary Vaynerchuk, entrepreneur and social media expert.

‍

When considering TikTok, or short-form content, I take a distinct approach, recognizing that it operates differently than older social media platforms like Facebook and Instagram. I am mindful of the significance of minimizing superfluous information whenever possible which allowed for the success of this post.

‍