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C-Suite Awards 2023

Videos

Story of a pup lost in Downtown Las Vegas

The present study reports on the success of utilizing social media for brand recognition through the mechanism of storytelling. Specifically, a TikTok video documenting the discovery of a lost puppy on a property and subsequent efforts to reunite it with its family garnered substantial viewership on multiple social media platforms, including Twitter, Facebook, Instagram stories, and TikTok. This video also gained attention from local news stations, further corroborating the credibility of the organization and bolstering its brand recognition. Our findings demonstrate the efficacy of leveraging storytelling techniques through social media platforms for effective brand recognition.

During the C-Suite Awards 2023, the CEO of our organization was unable to attend the event to receive an award. Consequently, a decision was made to utilize a cardboard cutout of the CEO as a stand-in for the physical presence of the awardee. This strategic move was aimed at capitalizing on the opportunity to garner maximum publicity and attention from attendees of the event. This innovative approach yielded a remarkable outcome in terms of heightened brand recognition and marketing exposure to prominent industry leaders present at the event.